Rigor and dynamism were the two concepts to be reflected in the visual identity .
The symbol was developed in direct line with the name of the company and represents an ideal and controlled growth curve. The various vertical elements express the diversity of PEOPLE ENGAGED to the project. A website project is under consideration for 2016 and several pilot versions will be narrowed down into one level of visual identity.
A Power Point presentation was also developed for this project as well as business cards.